In today’s competitive omnichannel retail environment, customers expect businesses to know what they want before they ask. Thanks to Master Data Management tools, retailers can now demonstrate that they know the needs of their customers wherever they are in the buying cycle.
Reaching customers, providing them with options and closing a sale has never been more competitive! Whether online or through brick-and-mortar stores, retailers compete to engage the empowered consumer. The real retail war is happening in the information supply chain battleground to provide the right content to the right consumer at the right time.
Information is still managed across multiple spreadsheets by multiple individuals, who may have their own category and product definitions. As a result, businesses often find the sheer scale of product data overwhelming to the point where data begins to consume overall business strategy.
This disparate approach results in poor data synchronisation, duplicate content and confused messaging that’s costly and timely to put right. Ultimately, poor retail data flows can work against your business objectives.
Omnichannel customer experiences are now commonplace in the retail industry. By nature, omnichannel marketing is heavily reliant upon the effectiveness of cross-channel data consistency and insights, making our Master Data Management solutions go hand-in-hand.
An effective and well-implemented retail MDM solution can mean the difference between great and poor productivity, customer satisfaction or disloyalty, and sustainable results or confused short-term strategy.
A business that invests in MDM solutions is able to have a single view of what its doing right, what is going wrong, why something isn’t performing well and how they can improve output across channels.
In summary, your relationship to data should play a pivotal role in your business ambitions in a competitive marketplace.
Maintaining high-quality PIM is challenging for many retailers. Publishing technical and marketing information whilst managing products with complex hierarchies is just one battle that businesses must contend with.
As a retail business, products are your source of revenue and brand exposure. Master Data Management and Product Information Management (PIM) align seamlessly by merging and centralising product information from disparate channels.
Wissen prides itself on being a leading PIM consultancy in the Master Data Management sector. We’ll implement straightforward solutions to standardise product data and digital assets across your organisation, with localised data catering to different languages. You’ll have full visibility of product information across the supply chain, with a centralised, cleansed data flow that will become one of your biggest business assets.
We know that a business which invests in MDM solutions is able to have a single view of what its doing right, what is going wrong, why something isn’t performing well and how they can improve output across channels. It is able to introduce new products to the market quickly, while managing existing products more effectively.
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